The Evolution of Fail Pets

UX Magazine just published my article on The Evolution of Fail Pets.

The piece considers error messages as a critical strategic moment in brand awareness and loyalty. Fail pets are of particular interest in terms of branding because they can result in brand recognition through earned media. However, that same recognition carries the danger of highlighting service failure. This article discusses the rise of and changes to the depictions of fail pets, from the initial, highly recognizable fail pets, to markedly more cautious error message imagery in later products.

Read the full article @

Rintel, S. (2011, November 2). The Evolution of Fail Pets: Strategic Whimsy and Brand Awareness in Error MessagesUX Magazine.

These ideas were also followed up by The Voice Project: Why error messages matter – and why not everyone thinks they are funny.