Twitter for businesses and knowledge workers

I was interviewed by Vue Consulting on the value of Twitter for businesses and knowledge workers.

The interview covers finding topics and time to Twitter, Twitter’s measurable business impact, tips for building a presence on Twitter and gaining followers, and my biggest learning experience on getting the most from Twitter.

I discuss Twitter’s use as a complement to other news sources, as a rapid PR broadcast medium, as an increasingly important medium for conferences, and specific strategies for leveraging value from Twitter.

Vue Consulting is Australia’s leading training consultancy for Professional Services Practices and their Advisers.