I commented in the The Townsville Bulletin about a Townsville woman turning to Facebook in an attempt to track down her stolen four-wheel drive.
Excerpt: University of Queensland social media expert and strategic communications lecturer, Dr Sean Rintel, said social media posts travelled further in tight-knit communities.
“If you have a couple of hundred friends, then the reach from your friends and their friends is about 60,000,” he said.
“If your post is then posted by several of your friends, it just keeps rippling.”
Dr Rintel said personal stories and pleas for help were more likely to go viral than messages from authority figures and that more people were likely to give social networking a go to track down their own stolen vehicles.
Read more at:
Higgins, K. (2012, June 12). Theft victim turns to Facebook. Townsville Bulletin (Online).
Rintel, S. (2012, May 31). Mindshare is still Facebook’s biggest asset. The Conversation (Online).
Tin, J. (2012, March 17). In love with the F word. The Courier Mail (Online).