I commented in Technology Spectator about Adobe’s silence about unequal global prices in the wake of negative social media comments from consumers.
Excerpt: “…[T]here’s one major difference that separates Adobe’s social media strategy in Australia from other local companies – they choose not to engage with criticism. Particularly criticism revolving around the company’s price points.” [...]
For Sean Rintel, social media commentator and strategic communications lecturer at University of Queensland, its not. He says the “crisis communication handbook” says to do the opposite.
“The whole point of crisis communication, is to regain control of the agenda,” Rintel says.
Read more at:
Polites, H. (2012, August 08). Behind Adobe’s pricing silence. Technology Spectator (Online).
Rintel, S. (2011, November 4). Do privacy settings work in the age of online reputation management? The Conversation (Online).