ABC News 24’s News Exchange asked me to comment on whether social action online is real action or just so-called ‘slacktivism’ or ‘clicktivism’. You can stream the entire program on the ABC News 24 website. My section starts at around 16:16.
Asked about whether anything real eventuates from online activism, I said, among other things:
“What good, targeted, social media campaigns do is that they motivate the people who are already ‘kind-of’ interested to get really interested.”
I cited this research paper: Bruer, A., Farooq, B. (2012) Online Political Participation: Slacktivism or EfficiencyIncreased Activism? Evidence from the Brazilian Ficha Limpa Campaign. 2012 ISA Annual Convention San Diego, April 1 – 4.Panel: Social Media and Political Mobilization.
A brief overview of the future requirements of “slacktivism” research is available at: Rotman, D., et al (2011) From slacktivism to activism: participatory culture in the age of social media. CHI EA ’11 CHI ’11 Extended Abstracts on Human Factors in Computing Systems, 819-822. doi: 10.1145/1979742.1979543.
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