Internet social action: Activism or Slacktivism?

Talking about slacktivism on ABC News 24 Jan 2013

Talking about slacktivism on ABC News 24 Jan 2013

ABC News 24’s News Exchange asked me to comment on whether social action online is real action or just so-called ‘slacktivism’ or ‘clicktivism’. You can stream the entire program on the ABC News 24 website. My section starts at around 16:16.

Asked about whether anything real eventuates from online activism, I said, among other things:

“What good, targeted, social media campaigns do is that they motivate the people who are already ‘kind-of’ interested to get really interested.”

I cited this research paper: Bruer, A., Farooq, B. (2012) Online Political Participation: Slacktivism or EfficiencyIncreased Activism? Evidence from the Brazilian Ficha Limpa Campaign. 2012 ISA Annual Convention San Diego, April 1 – 4.Panel: Social Media and Political Mobilization.

A brief overview of the future requirements of “slacktivism” research is available at: Rotman, D., et al (2011) From slacktivism to activism: participatory culture in the age of social media. CHI EA ’11 CHI ’11 Extended Abstracts on Human Factors in Computing Systems, 819-822. doi: 10.1145/1979742.1979543.

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