World Record attempt for shortest radio advertisement

Sean Rintel, Kathy McLeish and Melissa Lucashenko on Eat The Week July 17

Sean Rintel, Kathy McLeish and Melissa Lucashenko

I was a guest on 612 ABC Brisbane’s Eat The Week show hosted by Rebecca Levingston. We talked about Jibo, attempted to break a world record, listened to P!nk’s “Glitter in the Air”, and discussed various topics in the week’s news. Loads of fun!

The Guinness World Record we attempted to break was for the world’s shortest radio advertisement. We tried to smash the BBDO advertisement record for the shortest radio advertisement. The previous record was 0.954 seconds saying “Guinness recordbok”. We advertised the ABC itself with the slogan “It’s your ABC” in 0.61 seconds – we are waiting for confirmation! The attempt starts from 8:04.