The Conversation published my article on slacktivism versus snarktivism, in which I illustrate some of the ways people resist so-called slacktivist or clicktivist campaigns that rely on ‘simply’ sharing or liking images.
Debate over the value of online activism has risen again in the wake of the highly visible Human Rights Campaign marriage equality campaign, which urged Facebook users to replace their profile photographs with a red equal sign.
The very evolutionary forces that allow memes to propagate in support of a campaign–even a so-called slacktivist campaign–also afford resistance. Following Rod Cottingham’s cartoon title, I call this resistance “snarktivism”.
There are always dissenting opinions, and this is just a new way of presenting those opinions. The meme forms known as image macros are central to snarktivism as they provide templates for critique.
Read the full article:
Rintel, S. (2013, April 10). ‘Slacktivism’ vs ‘snarktivism’: how do you take your online activism? The Conversation (Online).
- Listen to my 2SER Sydney radio interview: Rintel, S. (2013, April 25). Internet activism: Does it make a difference? (Online).
- See my recent television interview: Rintel, S. (2013, January 25). Slacktivism segment. ABC News 24 News Exchange. (Online)
- Hear myself and fellow panel members Associate Professor Axel Bruns and Dr Nic Suzor at the State Library of Queensland event: Protecting an uncensored Internet: the global response to SOPA legislation.
- Rintel, S. (2011, August 15). Obama? Norway killings? London riots? You can has a meme for that… The Conversation (Online).
- Rintel, S. (2013). Crisis Memes: The Importance of Templatability to Internet Culture and Freedom of Expression. Australasian Journal of Popular Culture, 2(2): 253-271. DOI: 10.1386/ajpc.2.2.253_1
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