Category Archives: Reputation management

Adobe silent about unequal global pricing

I commented in Technology Spectator about Adobe’s silence about unequal global prices in the wake of negative social media comments from consumers.

Aaaadobe, wo-oes…

Excerpt: “…[T]here’s one major difference that separates Adobe’s social media strategy in Australia from other local companies – they choose not to engage with criticism. Particularly criticism revolving around the company’s price points.” [...]

For Sean Rintel, social media commentator and strategic communications lecturer at University of Queensland, its not. He says the “crisis communication handbook” says to do the opposite.

“The whole point of crisis communication, is to regain control of the agenda,” Rintel says.

Read more at:

Polites, H. (2012, August 08). Behind Adobe’s pricing silence. Technology Spectator (Online).

Related:

Rintel, S. (2011, November 4). Do privacy settings work in the age of online reputation management? The Conversation (Online).

This American Life retraction exposes the Finkelstein report dilemma

The Conversation published my article on This American Life‘s extraordinary retraction of their Apple story.

I argue that a free retraction is the best freedom of speech. So I am ambivalent about the Finkelstein report. Australia’s media sector is too densely consolidated to provide true market forces, so forced retractions may seem like justice. But is a petulant, small, “I’m sorry” worth it? The TAL retraction was a brilliant exercise in winning back listener trust by delving deeply into the issues. While the anti-Finkelstein lobby might claim this as a victory for market forces–TAL is directly funded by its listeners–this would be disingenuous. Few Australian media organisations put such faith in their audience.

Read the full article @

Should we send work email to the trash?

Rintel, S. (2012, March 19). What This American Life’s retraction can teach us about the Finkelstein report. The Conversation (Online).

Twitter for businesses and knowledge workers

I was interviewed by Vue Consulting on the value of Twitter for businesses and knowledge workers.

The interview covers finding topics and time to Twitter, Twitter’s measurable business impact, tips for building a presence on Twitter and gaining followers, and my biggest learning experience on getting the most from Twitter.

I discuss Twitter’s use as a complement to other news sources, as a rapid PR broadcast medium, as an increasingly important medium for conferences, and specific strategies for leveraging value from Twitter.

Vue Consulting is Australia’s leading training consultancy for Professional Services Practices and their Advisers.

Do privacy settings work in the age of online reputation management?

TheConversation published my article about online reputation management.


Never the twain shall meet. Dave Makes

Never the twain shall meet. Dave Makes

A UK employment tribunal recently ruled that posting derogatory comments on Facebook merited a gross misconduct dismissal for one Apple Store employee. [... the  ruling] establishes some worrying issues for users, social network sites, and the public relations practice of reputation management.

Read the full article @

Do privacy settings work in the age of online reputation management?

Rintel, S. (2011, November 4). Do privacy settings work in the age of online reputation management? The Conversation (Online).

Read the syndicated version @

Social media's faux privacy protection @ Technology Spectator