Friday Rant: Suck it lefty: Mac OSX Lion makes left-handed mouse use needlessly complex

Does Apple hate the lefties and, like me, the left-hand identifying community (right handers who just prefer to use the mouse left-handed)?

Maybe so, judging by two flaws in the Mac OSX mouse preference pane for selecting left-handed operation. Instead of asking a user to designate which side/button of the mouse will activate the primary click, Mac OSX Lion reverses the question and asks which side/button will activate the secondary click. This requires the user to know or work out what a secondary click is, then figure out the appropriate choice.

Does the accompanying video help the user make that choice? Well, it shows a left hand and it attempts to show the secondary button being clicked and the resulting interface response (a context menu). However, by showing the use of the index finger to click the “secondary” side, I believe it conflates the concepts of primary finger and primary click.

I personally use my middle finger to perform secondary click actions and flip people the bird, saving my precious index finger for primary clicking and aggressive pointing. I do recognise that there are some folk with limited dexterity, or perhaps other important things do with with their middle finger, who use their index finger for both primary and secondary clicks, but I think even they would take a moment or two to figure this out.

Mac OSX Lion’s mouse preference pane showing the decision to choose the secondary, not primary, click position and the misleading video below.

And yet, that moment would be unnecessary if the choice was presented as “primary click”. Perhaps there could be a “secondary click” underneath that, with an accompanying video, but at least that choice would then be made from within the same cognitive context as the primary click context.

It wasn’t always this way. Just last year in OSX Snow Leopard, on July 9 2011, OSX daily showed users how to choose left-handed operation. They showed an image of the preference pane as it then was, with the choice being offered for the primary click.

OSX Snow Leopard left-handed mouse operation was chosen by primary click choice. Source: OSX Daily (http://osxdaily.com/2011/07/09/set-a-mac-mouse-to-be-left-handed/)

A first world problem, I know.

First world problem: Mac mouse click choice

The Evolution of Fail Pets Part 2

In November last year UX Magazine published my article on The Evolution of Fail Pets such as Twitter’s Fail Whale.

Fred Wenzel, a Mozilla employee who I found to have coined the term (and has a gallery of Fail Pets), read the piece recently and picked up an error that I had made.

I attributed the cute “sad brick” (below) that appears when Flash crashes in Firefox to Adobe.

Source: crunchyroll.com

However, as Fred says, that was a misattribution:

Attentive readers may also notice that Mozilla’s strategy of (rightly) attributing Adobe Flash’s crashes with Flash itself by putting a “sad brick” in place worked formidably: Rintel (just like most users, I am sure) assumes this message comes from Adobe, not Mozilla.

As this image of an Adobe Flash plugin crash in Chrome shows, browser developers choose how to display errors for plugins. Google has gone with the more traditional puzzle-piece.

Source: crunchyroll.com

I should have noted that although the Firefox error message states that the Adobe Flash plugin had crashed, there was no Adobe logo on the error page, which would have been likely if it was an Adobe-designed error.

So, Mozilla is deliberately attributing failure to the company, but has chosen its own whimsical way of doing so. In my article, I call the “sad brick” as well as Google’s “sad puzzle piece”  an evolution of the original Fail Pet idea because instead of an attributable brand mascot (such as the Fail Whale), this does a more generic sad face. Beyond Mozilla and Google, many other companies are jumping on this low-key and less brand attributable whimsy: Microsoft’s new BSOD emoticon and Apple’s sad iCloud especially.

Source: uxmagazine

Source: uxmagazine

Read the full original article @

Rintel, S. (2011, November 2). The Evolution of Fail Pets: Strategic Whimsy and Brand Awareness in Error MessagesUX Magazine.

These ideas were also followed up by The Voice Project: Why error messages matter – and why not everyone thinks they are funny.

Self-perpetuating earned media: The MacBook Pro fragrance and ‘unboxing porn’

 

The Conversation published my article on Air Aroma’s replication of the fragrance of an Apple MacBook Pro for an exhibition by Melbourne artists Greatest Hits.

I argue that the story represents not only a highly successful viral earned media campaign, but that it taps into the self-perpetuating earned media of ‘unboxing porn’: Video or picture sets of a packaging striptease.

Air Aroma

Untitled; 2012 Aroslim cold fusion diffuser - anodized aluminum natural finish, scent of new Apple 13 Inch MacBook Pro replicated through Air-Aroma in Grasse, France 23 x 23 x 125.5 cm (3355 x 5660 x 3140) (Photo Credit: Greatest Hits)

The image on the left is the actual art piece itself, the Air Aroma diffuser–quite Mac-like in its style–plugged in and diffusing the ‘new MacBook Pro’ fragrance. Greatest Hits explain the project in this way:

All of our ideas and work emerge from our discussions. Initially we were interested in transforming a material object, both physically and symbolically, into one that was immaterial. A new Apple MacBook Pro exemplifies the cutting edge of consumer technology. The high enthusiasm surrounding the idea of new attainable technology is prevalent in todayʼs culture. What we have attempted to do, in a symbolic way, is to capture the essence of an object in an attempt to understand the aura surrounding it. (Full PDF description)

Read the full article @

Rintel, S. (2012, April 20). Eau de MacBook Pro takes ‘unboxing porn’ to a new level. The Conversation (Online).

Also syndicated in:

Rintel, S. (2012, April 21). Scent of a MacbookSBS World News Australia (Online).

Related:

Rintel, S. (2011, November 2). The Evolution of Fail Pets: Strategic Whimsy and Brand Awareness in Error MessagesUX Magazine (Online).

This American Life retraction exposes the Finkelstein report dilemma

The Conversation published my article on This American Life‘s extraordinary retraction of their Apple story.

I argue that a free retraction is the best freedom of speech. So I am ambivalent about the Finkelstein report. Australia’s media sector is too densely consolidated to provide true market forces, so forced retractions may seem like justice. But is a petulant, small, “I’m sorry” worth it? The TAL retraction was a brilliant exercise in winning back listener trust by delving deeply into the issues. While the anti-Finkelstein lobby might claim this as a victory for market forces–TAL is directly funded by its listeners–this would be disingenuous. Few Australian media organisations put such faith in their audience.

Read the full article @

Should we send work email to the trash?

Rintel, S. (2012, March 19). What This American Life’s retraction can teach us about the Finkelstein report. The Conversation (Online).

The Evolution of Fail Pets

UX Magazine just published my article on The Evolution of Fail Pets.

The piece considers error messages as a critical strategic moment in brand awareness and loyalty. Fail pets are of particular interest in terms of branding because they can result in brand recognition through earned media. However, that same recognition carries the danger of highlighting service failure. This article discusses the rise of and changes to the depictions of fail pets, from the initial, highly recognizable fail pets, to markedly more cautious error message imagery in later products.

Read the full article @

Rintel, S. (2011, November 2). The Evolution of Fail Pets: Strategic Whimsy and Brand Awareness in Error MessagesUX Magazine.

These ideas were also followed up by The Voice Project: Why error messages matter – and why not everyone thinks they are funny.