Social media winners and losers at the London 2012 Olympic opening ceremony

The Conversation published my article on the social media winners and losers at the London 2012 Olympic opening ceremony, written with the help of SJC Journalism students Kate Noon, Rodney Hudson, John O’Hare, and Nancy Upadhya.

James Bond escorts HRM Queen Elizabeth II from her helicopter

I argued that if you only watched one screen, you missed a significant dimension of responses from a global audience, and that dimension was at least as interesting.

Read the full article:

Rintel, S., Noon, K., Hudson, R., O’Hare, J., & Upadhya, N. (2012, July 28). Social media winners and losers in the Olympics opening ceremonyThe Conversation (Online).

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London 2012 Olympic Memes

The Conversation published my article on London 2012 Olympic memes, written with the help of Andrew Harvey.

Source: Facebook.com/TheOlympicMemes

London 2012 is already seeing fierce competition for meme supremacy.

Read the full article @

Rintel, S. & Harvey, A. (2012, July 17). Meme team: Olympic fandom meets the internetThe Conversation (Online).

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Rintel, S. (2011, August 15). Obama? Norway killings? London riots? You can has a meme for that… The Conversation (Online).