Discursis output

Ripples of mediatization: Social media and the exposure of the pool interview

Rintel, S., Angus, D., & Fitzgerald, R. (2016). Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context & Media, 11, 50-64 DOI: 10/1016/j.dcm.2015.10.003 During the 2011 UK public sector protests, controversy ignited over the “Miliband Loop”, an unedited video from a pool interview showing Labour leader Ed Miliband to have Read more about Ripples of mediatization: Social media and the exposure of the pool interview[…]

ACT Police Twitter Forum

I commented in the Canberra Times on the ACT Police conducting a public Q&A forum via Twitter. I said that: “[…] police PR is very difficult given we typically interact with the police only in times of trouble/crisis, so I’d say this was rather successful.” “Answers to more difficult questions got ‘well it’s complicated’ responses,” he said. Read more about ACT Police Twitter Forum[…]

Social Media in Australia

Harrison, J., Rintel, S., & Mitchell, E.K. (2014). Social Media in Australia. Pp. 589-627 in C. Litang  & M.H. Prosser (Eds.). Social Media in Asia. Doerzbach, Germany: Dignity Press. The vast distances Australians must negotiate to connect their small, highly urbanized population both nationally and internationally have long created the incentive for invention, innovation and the early adoption of communication technologies. Read more about Social Media in Australia[…]

Social media tricks taking hold in election campaigning

I commented in The Conversation about social media tricks taking hold in election campaigning. The article reports that US computer scientists Panagiotis Metaxas and Eni Mustafaraj published an article in Science, the journal of the American Association for the Advancement of Science, showing that “Google “bombs”, Twitter “spam bots” and astroturfing have become tools of the Read more about Social media tricks taking hold in election campaigning[…]

Social media winners and losers at the London 2012 Olympic opening ceremony

Danny Boyle and his army of volunteers are to be commended on a stunning television production for the London 2012 Olympic Games opening ceremony. But if you only watched one screen, you missed a significant dimension of responses from a global audience, and that dimension was at least as interesting. For both scholarly mass-media analysts Read more about Social media winners and losers at the London 2012 Olympic opening ceremony[…]

London 2012 Olympic Memes

The Conversation published my article on London 2012 Olympic memes, written with the help of Andrew Harvey. London 2012 is already seeing fierce competition for meme supremacy. Read the full article @ Rintel, S. & Harvey, A. (2012, July 17). Meme team: Olympic fandom meets the internet. The Conversation (Online). Related articles: Rintel, S. (2011, August 15). Obama? Read more about London 2012 Olympic Memes[…]

The Evolution of Fail Pets Part 2

In November last year UX Magazine published my article on The Evolution of Fail Pets such as Twitter’s Fail Whale. Fred Wenzel, a Mozilla employee who I found to have coined the term (and has a gallery of Fail Pets), read the piece recently and picked up an error that I had made. I attributed the cute Read more about The Evolution of Fail Pets Part 2[…]

Australians are most comfortable Liking Facebook

I commented in the The Courier Mail about the continued dominance of Facebook versus Twitter for most Australian users. Excerpt: Dr Rintel said Twitter often saw large spikes in new users during emergencies and disasters, with usage rapidly dropping once the event is over. “People don’t need to do much more than ‘liking’ things … they’re Read more about Australians are most comfortable Liking Facebook[…]

Twitter for businesses and knowledge workers

I was interviewed by Vue Consulting on the value of Twitter for businesses and knowledge workers. The interview covers finding topics and time to Twitter, Twitter’s measurable business impact, tips for building a presence on Twitter and gaining followers, and my biggest learning experience on getting the most from Twitter. I discuss Twitter’s use as Read more about Twitter for businesses and knowledge workers[…]

The Evolution of Fail Pets

UX Magazine just published my article on The Evolution of Fail Pets. The piece considers error messages as a critical strategic moment in brand awareness and loyalty. Fail pets are of particular interest in terms of branding because they can result in brand recognition through earned media. However, that same recognition carries the danger of highlighting Read more about The Evolution of Fail Pets[…]