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  "whatThisIs": "A research brief: a structured summary of one paper, prepared for seanrintel.com from the paper's full text.",
  "howItWasMade": "This brief was prepared with AI assistance and published by Sean Rintel. It is not the authors' published text.",
  "whatIsVerbatim": "Only 'quote' fields, figure captions and 'abstract' are the authors' own words. Research questions follow the paper's wording where it states them. Takeaway, summaries, answers, definitions and method are the site's plain-language paraphrase.",
  "howItIsChecked": "Before publication every quote is matched against the paper and every number in the brief is found in it. 'verified' is the date of the last check.",
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   "For a quick answer, use 'takeaway' and 'questions'. For evidence, use 'findings' (each has a verbatim quote, its location in the paper and a 'url' anchored to that finding on the paper's page).",
   "Locations such as '§5.2, p. 9' refer to the version at 'pageNumbersReferTo'.",
   "For anything not covered here, read the paper itself: 'fullTextSources' lists free versions first.",
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   "To find other papers by Sean Rintel, use the catalogue at https://seanrintel.com/publications/index.json."
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  "authorship": "Sean Rintel's role on each paper: lead author when he is first author, sole author when he is the only author, and otherwise senior author. Senior author here means the senior researcher on the team, whatever his position in the author list.",
  "howToCite": "Cite the paper, not this file: use 'citation' or the ready-made 'bibtex' (DOI where given) and name every author. Attribute paraphrase to the paper's findings, and use quotation marks only for 'quote' text."
 },
 "name": "Ripples of mediatization: Social media and the exposure of the pool interview",
 "author": [
  {
   "@type": "Person",
   "@id": "https://seanrintel.com/#sean-rintel",
   "name": "Sean Rintel",
   "url": "https://seanrintel.com/",
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    "https://orcid.org/0000-0003-0840-0546",
    "https://scholar.google.com/citations?user=xc25GRgAAAAJ",
    "https://www.wikidata.org/wiki/Q102369654",
    "https://www.microsoft.com/en-us/research/people/serintel/",
    "https://www.linkedin.com/in/seanrintel"
   ]
  },
  {
   "@type": "Person",
   "name": "Daniel Angus"
  },
  {
   "@type": "Person",
   "name": "Richard Fitzgerald"
  }
 ],
 "datePublished": "2016-03",
 "doi": "10.1016/j.dcm.2015.10.003",
 "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html",
 "citation": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003",
 "bibtex": "@article{rintel2016ripples,\nauthor = {Rintel, Sean and Angus, Daniel and Fitzgerald, Richard},\ntitle = {Ripples of mediatization: Social media and the exposure of the pool interview},\nyear = {2016},\nmonth = {March},\nurl = {https://doi.org/10.1016/j.dcm.2015.10.003},\npages = {50-64},\njournal = {Discourse, Context, and Media},\nvolume = {11},\ndoi = {10.1016/j.dcm.2015.10.003},\n}",
 "abstract": "During the 2011 UK public sector protests, controversy ignited over the “Miliband Loop”, an unedited video from a pool interview showing Labour leader Ed Miliband to have provided largely the same answer in response to six questions. The interviewer subsequently complained in a TwitLonger that the incident epitomized the clash of public relations and journalism. In this paper we unpack the practical production of the pool interview as a delamination of the interview-as-lived from the interview-asmedia-production-mechanism. We then explore professional and public understanding (or lack thereof) of exposure of this delamination issue and its relation to politics. While the controversy did not directly affect Miliband’s position as leader, it is clear that the Internet is a dangerous place for the old rules of mediatization.",
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   "url": "https://doi.org/10.1016/j.dcm.2015.10.003",
   "label": "DOI",
   "note": "Publisher version; may require a subscription."
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 ],
 "fullTextAvailable": true,
 "takeaway": "Social media can expose how politicians and journalists co-produce news. When video of an interview recorded for several broadcasters showed a politician giving the same answer to six questions, built to survive editing, it went viral. Yet commentators mostly mocked him or defended their profession instead of questioning that routine.",
 "whyItMatters": {
  "stateOfTheArt": {
   "summary": "The co-dependence of politicians and journalists (the mediatization of politics) has mostly been studied through media output or interviews with journalists and politicians.",
   "quote": "Until recently research on this symbiotic relationship has been largely confined to examining media output or interviewing journalists and politicians",
   "location": "§1, p. 1"
  },
  "contribution": {
   "summary": "A close look at mediatization in practice, via the lamination and delamination of the interview, and a mixed analytic and visualization approach to how exposure of it ripples across news, Twitter and YouTube.",
   "quote": "The question, then, is whether and how the exposure of mediatization is treated as an accountable matter across a range of Internet media and networked publics",
   "location": "§3.2, p. 3"
  },
  "whoCares": {
   "summary": "Researchers of political communication and media discourse, journalists and PR professionals, as the mediatization of politics increasingly moves online.",
   "quote": "This form of analysis will, we believe, become more important as the mediatization of politics itself increasingly diffuses online",
   "location": "§6, p. 13"
  }
 },
 "researchQuestions": [
  "What does exposure look like?",
  "Do different groups deal with the exposure of mediatization in different manners?",
  "And, ultimately, does it matter?"
 ],
 "concepts": [
  {
   "term": "Mediatization of politics",
   "definition": "Following Strömbäck, the mutual dependency in which journalists need content and politicians need publicity.",
   "quote": "This mutual dependency has been described by Strömbäck (2008) as the mediatization of politics.",
   "location": "§1, p. 1"
  },
  {
   "term": "Pool interview",
   "definition": "An interview in which one reporter gathers material for a collective of news organisations, each of which edits it as it sees fit.",
   "quote": "The pool interview is one of the purest forms of deliberate collaborative mediatization",
   "location": "§3, p. 2"
  },
  {
   "term": "Lamination",
   "definition": "The authors' term for when the lived conversation of an interview runs in parallel with media production, so everything said may be heard by the audience as the interviewee's views.",
   "quote": "the joint awareness held by all parties the production of turns-at-talk is going to be treated as an observable-reportable part of the media experience",
   "location": "§3.1, p. 3"
  },
  {
   "term": "Delamination",
   "definition": "The authors' term for when the lived interview is separated from media production, so the audience sees only an edited representative answer.",
   "quote": "Delamination in this context refers to the joint awareness held by all parties that the production of turns-at-talk is not going to be treated as an observable-reportable part of the experience",
   "location": "§3.1, p. 3"
  },
  {
   "term": "Ripples of mediatization",
   "definition": "The authors' metaphor for",
   "quote": "the way in which moments of mediatization start at one point and then move out through various audiences via different Internet services",
   "location": "§3.2, p. 3"
  }
 ],
 "method": {
  "design": "Case study of the 'Miliband Loop' combining turn-by-turn analysis of the interview, discursive comparison with the interviewer's TwitLonger complaint, and visual text analytics of the online responses.",
  "setting": "The June 30th 2011 pool interview with Ed Miliband during the UK public sector strikes (J30), and its circulation online.",
  "sample": "The unedited BBC pool interview video. Damon Green's TwitLonger complaint. 18 online newspaper and blog posts. 504 tweets of Green's complaint. 548 tweets of the BBC video. 484 tweets of the YouTube video. 785 YouTube comments.",
  "duration": "Data gathered from June 29 2011 to August 31 2011.",
  "analysis": "Discursis conceptual recurrence plots of the interview. Leximancer concept maps and a Gephi network plot of news articles, tweets and YouTube comments. Topsy statistics for reach."
 },
 "findings": [
  {
   "headline": "The repetition was the job.",
   "summary": "Ed Miliband gave much the same answer to six questions in a 2011 pool interview (a format in which one reporter records answers for several broadcasters to edit). The authors' recurrence analysis confirmed the repetition, but it reflects the format, because each answer was built to stand alone.",
   "quote": "what Green framed as cynical is Miliband highlighting the professional goal of all parties to record pre-prepared interviewee talking points artfully fitted to the content and phrasing of an interviewer's questions",
   "location": "§5.1, p. 6",
   "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s5-1-p-6",
   "cite": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003 (§5.1, p. 6)"
  },
  {
   "headline": "The interviewer never challenged it.",
   "summary": "The interviewer, Damon Green, never challenged the repetition during the interview, and complained about it online only afterwards.",
   "quote": "whatever Green may have intended, he provided the essential structural resources for the sound-bite politics that he later claimed to abhor",
   "location": "§6, p. 13",
   "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s6-p-13",
   "cite": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003 (§6, p. 13)"
  },
  {
   "headline": "Each profession blamed the politician.",
   "summary": "In online news and blog commentary, journalists and public relations professionals each blamed Miliband, ignoring their own roles and each other's commentary. One blogger took almost everyone to task.",
   "quote": "Sound-bites are a product purely of public relations and mediatization is \"exposed\" only to the extent that it feeds the news value of dramatic celebrity downfall.",
   "location": "§5.2, p. 7",
   "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s5-2-p-7",
   "cite": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003 (§5.2, p. 7)"
  },
  {
   "headline": "Twitter mocked rather than questioned.",
   "summary": "Tweets sharing the video and the interviewer's complaint were almost all against sound-bites, Miliband and public relations, with little critique of the media's part.",
   "quote": "much of this virality lies simply in humor or hand-wringing rather than serious political discussion for most users",
   "location": "§5.5, p. 12",
   "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s5-5-p-12",
   "cite": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003 (§5.5, p. 12)"
  },
  {
   "headline": "YouTube went wider, and darker.",
   "summary": "YouTube comments on the video discussed the general state of politics more than tweets did, and included much racist abuse. Only a few acknowledged the journalist's role or explained how pool interviews work.",
   "quote": "the large amount of such material outweighs a small proportion of YouTube comments that acknowledged the journalistic role in mediatization",
   "location": "§5.4, p. 10",
   "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s5-4-p-10",
   "cite": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003 (§5.4, p. 10)"
  },
  {
   "headline": "Wide reach, little effect.",
   "summary": "The incident reached millions of potential Twitter impressions, far fewer than the strikes or the phone-hacking scandal of the same days. But it changed little in professional or public recognition of mediatization, and Miliband was not seriously damaged at the time.",
   "quote": "The potential exists for a loss of control by the professional organizations involved, but it is not yet clear just what the threshold will be for this to matter in a larger political sense.",
   "location": "§6, p. 13",
   "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s6-p-13-2",
   "cite": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003 (§6, p. 13)"
  }
 ],
 "questions": [
  {
   "question": "Why do politicians give the same answer to different interview questions?",
   "answer": "In a pool interview, one reporter records answers for several broadcasters to edit. So each answer must stand alone, built for editing, not conversation. The authors call this delamination. Fitting the same talking points to every question is what all parties expect. It only shows if the unedited recording is released.",
   "source": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003",
   "basedOn": [
    {
     "location": "§5.1, p. 6",
     "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s5-1-p-6"
    }
   ]
  },
  {
   "question": "Are journalists victims of political spin?",
   "answer": "Not simply, because journalists and politicians co-produce sound-bites. In Ed Miliband's pool interview, the reporter never challenged the repeated answers, which suited collecting variations on a theme for editing. Only later did he recast it as a conversation the politician had refused.",
   "source": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003",
   "basedOn": [
    {
     "location": "§5.1, p. 6",
     "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s5-1-p-6"
    },
    {
     "location": "§6, p. 13",
     "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s6-p-13"
    }
   ]
  },
  {
   "question": "Why didn't exposing the interview spark debate about the media?",
   "answer": "Because each group read it through its existing story. Journalists cast themselves as defenders of truth against cynical politicians, and public relations professionals as practical message-crafters. Most people sharing the video saw a joke or a cause for hand-wringing. Few asked how news production made the repetition.",
   "source": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003",
   "basedOn": [
    {
     "location": "§5.2, p. 7",
     "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s5-2-p-7"
    },
    {
     "location": "§5.5, p. 12",
     "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s5-5-p-12"
    },
    {
     "location": "§5.4, p. 10",
     "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s5-4-p-10"
    }
   ]
  },
  {
   "question": "Does social media exposing political spin change anything?",
   "answer": "Not necessarily. In the Miliband case, the exposure reached millions of potential impressions but did little for professional or public recognition of mediatization, and Miliband was not seriously damaged at the time. It also came outside an election.",
   "source": "Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003",
   "basedOn": [
    {
     "location": "§6, p. 13",
     "url": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.html#at-s6-p-13-2"
    }
   ]
  }
 ],
 "cites": [
  {
   "url": "https://seanrintel.com/publications/crisis-memes-the-importance-of-templatability-to-internet-culture-and-freedom-of-expression.html",
   "title": "Crisis Memes: The Importance of Templatability to Internet Culture and Freedom of Expression",
   "location": "p. 15"
  },
  {
   "url": "https://seanrintel.com/publications/making-sense-of-big-text-a-visual-first-approach-for-analysing-text-data-using-leximancer-and-discursis.html",
   "title": "Making sense of big text: A visual-first approach for analysing text data using Leximancer and Discursis",
   "location": "p. 14"
  }
 ],
 "quantitative": [
  {
   "measure": "Total Twitter activity associated with the incident (Topsy)",
   "value": "approached 7000 posts, retweets, favorites etc.",
   "location": "§5.5, p. 12"
  },
  {
   "measure": "Gross Twitter impressions of the Miliband Loop (Topsy)",
   "value": "almost 2.8 million",
   "location": "§5.5, p. 12"
  },
  {
   "measure": "Gross impressions of the J30 protests, for comparison",
   "value": "approaching 20 million",
   "location": "§5.5, p. 12"
  },
  {
   "measure": "Gross impressions of the News of the World phone hacking scandal, for comparison",
   "value": "almost 300 million",
   "location": "§5.5, p. 12"
  }
 ],
 "implications": [
  {
   "summary": "The Internet is a dangerous place for the old rules of mediatization.",
   "quote": "it is clear that the Internet is a dangerous place for the old rules of mediatization",
   "location": "Abstract, p. 1"
  },
  {
   "summary": "Viral exposure can matter when it reaches the right group at the right time, such as swinging voters during an election. PR professionals will seek strategies that minimise risk and exploit unexpected virality."
  },
  {
   "summary": "Combining analytic and visualization methods can show how mediatization issues diffuse across platforms and how themes evolve, which will matter more as political mediatization moves online."
  }
 ],
 "limitations": [
  {
   "summary": "Impressions are not a measure of people seeing tweets, only of instances in which tweets were potentially visible.",
   "quote": "which is not a measure of users seeing the tweets but rather instances in which tweets were potentially visible",
   "location": "§5.5, p. 12"
  },
  {
   "summary": "The 'ripples' are metaphorical, because the responses overlap in time rather than occurring in distinct phases."
  },
  {
   "summary": "This single incident occurred outside an election period and may have mattered little in the 'real world'."
  }
 ],
 "figures": [
  {
   "src": "https://seanrintel.com/publications/figures/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview/fig-2.webp",
   "caption": "Fig. 2. Discursis checkerboard motif showing high conceptual recurrence by Miliband (red) with his own turns and limited but still recognizable conceptual recurrence with Green's turns (green). (For interpretation of the references to color in this figure legend, the reader is referred to the web version of this article.)",
   "alt": "Triangular Discursis recurrence plot of the interview turns: Miliband's turns (red) form a checkerboard of strongly shaded squares showing high recurrence with each other, while Green's turns (green) show weaker recurrence.",
   "location": "Fig. 2, p. 4",
   "credit": "Figure 2 from Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003"
  },
  {
   "src": "https://seanrintel.com/publications/figures/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview/fig-4.webp",
   "caption": "Fig. 4. Concept map of Twitter posts sharing the three major links: Green's TwitLonger post, the BBC video and the YouTube video.",
   "alt": "Leximancer concept map with three overlapping themes: strangeness of repetition (near TwitLonger and BBC video links), Miliband as opposition leader (near the YouTube link) and cynicism about politicians and politics.",
   "location": "Fig. 4, p. 8",
   "credit": "Figure 4 from Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003"
  },
  {
   "src": "https://seanrintel.com/publications/figures/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview/fig-8.webp",
   "caption": "Fig. 8. Comparison of the Miliband Loop gross impressions to the J30 and News of the World gross impressions (Source: Topsy).",
   "alt": "Topsy line chart of daily gross Twitter impressions, 29 June to 9 July 2011, by search term. The News of the World line peaks around 7 July far above the rest, dwarfing the J30 protests and the barely visible Miliband Loop terms.",
   "location": "Fig. 8, p. 12",
   "credit": "Figure 8 from Sean Rintel, Daniel Angus, and Richard Fitzgerald. 2016. Ripples of mediatization: Social media and the exposure of the pool interview. Discourse, Context, and Media 11, 50-64. https://doi.org/10.1016/j.dcm.2015.10.003"
  }
 ],
 "pageNumbersReferTo": "https://seanrintel.com/publications/ripples-of-mediatization-social-media-and-the-exposure-of-the-pool-interview.pdf",
 "verified": "2026-10-25",
 "studyFigure": {
  "about": "The opening figure on this paper's page, made for the site with AI assistance from this verified brief. It is not the paper's own figure. Evidence entries index this file's quantitative, findings and limitations arrays.",
  "study": {
   "kind": "single",
   "summary": "Case study of a 2011 UK pool interview with politician Ed Miliband, in which one reporter records answers for several broadcasters, and of how its video spread online.",
   "steps": [
    {
     "label": "The interview",
     "detail": "The unedited BBC pool interview video from 30 June 2011, during the UK public sector strikes."
    },
    {
     "label": "Online responses",
     "detail": "Tweets, 18 online newspaper and blog posts, and 785 YouTube comments, gathered up to 31 August 2011."
    },
    {
     "label": "Interview analysis",
     "detail": "Turn by turn analysis and plots of recurring concepts, compared with the interviewer's online complaint."
    },
    {
     "label": "Text analytics",
     "detail": "Concept maps and a network plot of news articles, tweets and comments, plus statistics on Twitter reach."
    }
   ]
  },
  "findings": {
   "legend": null,
   "stages": [
    {
     "title": "In the interview",
     "sub": "turn by turn analysis",
     "items": [
      {
       "dir": "none",
       "text": "Ed Miliband gave much the same answer to six questions in the pool interview.",
       "detail": "Recurrence analysis confirmed the repetition. The paper argues it reflects the format, because each answer was built to stand alone for editing.",
       "evidence": [
        "findings[0]"
       ]
      },
      {
       "dir": "none",
       "text": "The interviewer, Damon Green, never challenged the repetition during the interview.",
       "detail": "Green complained about the repetition online only afterwards.",
       "evidence": [
        "findings[1]"
       ]
      }
     ]
    },
    {
     "title": "Online responses",
     "sub": "news, blogs, Twitter and YouTube",
     "items": [
      {
       "dir": "none",
       "text": "In news and blog commentary, journalists and public relations professionals each blamed Miliband.",
       "detail": "Each profession ignored its own role and the other's commentary. One blogger took almost everyone to task.",
       "evidence": [
        "findings[2]"
       ]
      },
      {
       "dir": "none",
       "text": "Tweets sharing the video were almost all against sound-bites, Miliband and public relations.",
       "detail": "Tweets of the video and of the interviewer's complaint offered little critique of the media's part.",
       "evidence": [
        "findings[3]"
       ]
      },
      {
       "dir": "none",
       "text": "YouTube comments on the video discussed the general state of politics more than tweets did.",
       "detail": "The comments included much racist abuse. Only a few acknowledged the journalist's role or explained how pool interviews work.",
       "evidence": [
        "findings[4]"
       ]
      }
     ]
    },
    {
     "title": "Reach and effect",
     "sub": "Twitter statistics and what the paper argues",
     "items": [
      {
       "dir": "none",
       "text": "The incident reached almost 2.8 million potential Twitter impressions.",
       "detail": "The strikes reached nearly 20 million and the phone hacking scandal almost 300 million. Impressions count tweets that were potentially visible, not people who saw them.",
       "evidence": [
        "quantitative[1]",
        "quantitative[2]",
        "quantitative[3]",
        "limitations[0]"
       ]
      },
      {
       "dir": "none",
       "text": "The paper argues the incident changed little in how people recognised mediatisation.",
       "detail": "Mediatisation here means politicians and journalists co-producing news for the media. Miliband was not seriously damaged at the time.",
       "evidence": [
        "findings[5]",
        "takeaway"
       ]
      }
     ]
    }
   ]
  },
  "keyTerm": "mediatization",
  "takeaway": "Social media can expose the mediatization of politics, as when a pool interview built for editing goes viral. Exposure may change little when commentators mock the people rather than question the shared routine."
 }
}